A new brand and a new strategy for drawing more tourists to the central part of the Island were unveiled on Nov 25 at a public workshop in Kensington.
The collaborative ‘Heart of the Island Initiative’ drew dozens of tourism operators to Kensington’s Murray Christian Centre.
Partners for the event were the Town of Kensington, the Kensington and Area Chamber of Commerce and the Central Coastal Tourism Partnership. One of the speakers was Kensington Mayor Rowan Casely.
Organizers want tourist operators to use the hashtag “Heart of PEI” to showcase the area’s many beautiful, striking attractions and the operators’ businesses. Tourist operators were encouraged to work together and pool their resources to draw more visitors – including working with Instagram, Facebook, Twitter and other social media platforms. They were asked to apply the hashtags to scenic photos posted on websites and across social media platforms.
The blue and green striped heart logo is a big part of a new branding strategy to promote tourism in Kensington and area.
Still others talked about the need to promote the area’s many culinary destinations, as well as local artists, farming, beaches and outdoor adventures.