Launching a new strategy, logo to draw tourists

By Jim Brown

A new brand and a new strategy for drawing more tourists to the central part of the Island were unveiled on Nov 25 at a public workshop in Kensington.

Presenter Brianna Flood.

The collaborative ‘Heart of the Island Initiative’ drew dozens of tourism operators to Kensington’s Murray Christian Centre.

Partners for the event were the Town of Kensington, the Kensington and Area Chamber of Commerce and the Central Coastal Tourism Partnership. One of the speakers was Kensington Mayor Rowan Casely.

Organizers want tourist operators to use the hashtag “Heart of PEI” to showcase the area’s many beautiful, striking attractions and the operators’ businesses. Tourist operators were encouraged to work together and pool their resources to draw more visitors – including working with Instagram, Facebook, Twitter and other social media platforms. They were asked to apply the hashtags to scenic photos posted on websites and across social media platforms.

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Participants described a wide variety of opportunities ready for seizing, including capturing more of the booming cycling market by making businesses ‘cycling friendly’ and even offering stations where cyclists can fix deflated tires and complete minor repairs. Others talked about the great opportunities offered by the legalization of cannabis and by drawing more tourists from the LGBTQ community.

Still others talked about the need to promote the area’s many culinary destinations, as well as local artists, farming, beaches and outdoor adventures.

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